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Redesign the user experience of the boat transport and cruise site on Lake Geneva: CGN.ch​

Compagnie Générale de Navigation (CGN)

More than just a transport website, CGN.ch aims to become a gastronomic and leisure reference around Lake Geneva, and wanted to offer a unique user experience to its regular and tourist passengers.
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More than just a transport website, CGN.ch aims to become a gastronomic and leisure reference around Lake Geneva, and wanted to offer a unique user experience to its regular and tourist passengers.
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Approach

  • Definition of the UX vision based on internal and external interviews and UX best practices from the field of transport​;

  • Proposal of an immersive and emotional user experience​;

  • New information architecture and ticket/cruise purchasing processes.

Results

A website in line with the brand's new positioning and values

A more intuitive, emotional and discovery-based customer experience

A seamless buying journey that maximizes value for both customer and company

Gallery

| Graphic variations for search and filter functions

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