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Conversion improvement

Editions Tissot

Thanks to our work methodology, we proposed solutions that led to a 52.49% increase in the conversion rate and a 43.81% increase in sales.

The customer, a company specializing in B2B legal publications, wanted to improve its conversion performance. The aspects of the site to be reworked were in particular:
  • Information architecture (headings and navigation);
  • Product browsing;
  • Purchase and trial access.
""
Thanks to our work methodology, we proposed solutions that led to a 52.49% increase in the conversion rate and a 43.81% increase in sales.

The customer, a company specializing in B2B legal publications, wanted to improve its conversion performance. The aspects of the site to be reworked were in particular:
  • Information architecture (headings and navigation);
  • Product browsing;
  • Purchase and trial access.
""

Approach

  • Telono analyzed Editions Tissot’s content to propose a new architecture for the e-commerce section, giving rise to a new menu;

  • The agency also created mock-ups of several page types (notably for product pages);

  • The new menu and pages were tested with different user groups to improve the performance of the shopping experience.

Results

52.49%

Increased e-commerce conversion rates

43.81%

Increase in sales for Editions Tissot over the same period

Augmentation du nombre de pages vues/visite de 20.03%.

Galerie

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