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Build a ux vision and design the travel application for the Morges-Bière-Cossonay region: mbc.ch​

Transports de la région Morges Bière Cossonay

The mobility company MBC wanted a better understanding of the expectations and needs of its users (residents, schools, tourists, etc.) in order to strengthen the user experience on its digital channels (website and mobile).

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The mobility company MBC wanted to better understand the expectations and needs of its users (residents, schools, tourists, etc.) in order to strengthen the user experience on its digital channels (website and mobile.

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Approach

  • Interviews with stakeholders to understand their vision of user expectations and potential blockers;

  • Market Analysis and identification of differentiating items for the future application, in a highly competitive context​;

  • New information architecture​;

  • Definition of new user journeys for itinerary search and ticket purchase processes;

  • Design of the main mobile and desktop screens making use of a Progressive Web App (PWA).

Results

An application better aligned with market requirements in terms of functionalities and graphic standards​

A better promotion of local specificities (Train des saveurs…)

Validation of design principles by users, especially older users

Gallery

|  MBC home page prototype for desktop and mobile displays

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