“Trust Me, I’m an Online Vendor”: Towards a Model of Trust for E-Commerce System Design
Keywords: Electronic commerce, trust, requirements engineering. Introduction To address this problem, a model of trust was developed that describes what design factors affect consumers’ assessment of online vendors’ trustworthiness. Six components were identified and regrouped into three categories: Prepurchase Knowledge, Interface Properties and Informational Content. This model also informs the Human-Computer Interaction (HCI) design of e-commerce systems in […]
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