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UX Research

Analysing users (aka UX research) is a key part of the design cycle. To fully understand your users, we will observe their real activity. Based on the needs and context of your project, we will apply the most cost-effective research methods to get the insights you need to move forward.

Interviews & Workshops

Contextual
observation

Ethnographic
study

Personas
Development

Multi-channel
User Journey

Interviews and Workshops

One of the most effective method is to simply engage a conversation with your users. This allows you to understand their needs and expectations. Individual interviews or workshops with groups allow us to collect qualitative information about your users’ habits, opinions, frustrations and desires.

During workshops, being in a group sparkles creativity and allows new products or services to flourish. We run these sessions for internal stakeholders as well as for external clients; this enables us to agree on a common vision to define your company’s UX strategy and needs.

Benefits

Allows you to get users’ opinions

Based on our experience, even a small number of people can produce satisfactory results

Allows you to compare your assumptions against a ground-based reality

Deliverables

Persona profiles

User journeys

Research report including major insights

Contextual observation

Contextual observation entails the observation of user behaviour in their direct environment – whether at work, in their living room, in a shop – or when on the move – such as in public transportation or walking in the streets. This method allows us to understand the users’ thought process and activities, while taking culture into consideration within their environment.

Examples of contextual observations

Agents’ performance within a call centre

Effectiveness of caregiving staff in a hospital setting

Benefits

Opportunity to watch users interact with products contextually and organically

Allows you to compare what is said with what is done

Offers a very detailed analysis

Ethnographic study

An ethnographic study also allows you to collect qualitative information on your users, but over longer periods of time- from a few days to a few months. For the “diary study” method, participants are asked to write down their experience through a diary logbook. Smartphones have made this method easier as they can now include photo, audio and video content.

Benefits

Provides a deeper understanding of your customers and the way they think within their environment

A very comprehensive analysis

Long-lasting insights offering a greater continuity to your strategy

Deliverables

Consolidated research report

Strategic insights

Personas development

Personas are archetype users created from research, interviews and/or workshpos with real users. Personas provide the team with a common understanding of users in terms of goals, needs and desires. They serve to guide through the design of products and services.

Benefits

Easier to identify what you your target is

Communicate a shared vision for customers and refer to it

Writing out user journeys will help to design the product

Deliverables

Persona mapping of your customer/user base

Prioritisation of personas based on your requirements

Persona based on qualitive and/or quantitative research

Multi-channel User Journey

A user journey describes the typical path a customer will follow, based on their relationship or interactions with the services of a business or organisation. We will present the user’s experience visually through an “experience map”, in which we will draw out all touchpoints and pain points from the user. This representational method allows all of the user’s activities to be presented on one image regardless of the brand’s channels .