This stage involves judging whether the elements of the interactive system are effective, error-free, satisfactory and can be easily understood by users. Users do not directly participate in this stage. The UX expert carries out the audit based on design principles and user processes from the personas.
- High dropout rate from the key functionalities (signing up, purchasing process…)
- Lower performance indicators
- Negative customer feedback through support functions
New services that have had several optimizations
It’s quick, we’ll find errors quicker than your colleagues
User testing is a method which allows you to evaluate an existing product or prototype by getting target users to test it out. Target users are recruited based on their personal profile, which will have been pre-defined in the “screening” questionnaire.
In the presence of a moderator, the user will complete tasks which relate to their usage- finding information, creating an account, following a process. We watch their behaviour, take note of their reactions and save their journey on the interface, so that we can identify the positive and negative aspects of their experience.
Evaluating the web accessibility
“Mystery customer” testing includes trying services or brands by acting as a customer in real life. Not only does it get rid of any possible bias, personnel are guaranteed to act spontaneously and the data recorded is authentic.
- Buying an item from a shop
- Requesting a refund from a call centre
- Asking for information from a public administration desk
- Testing your client acquisition process
We can also accompany you on other phases of your project
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