Affective Design of E-Commerce User Interfaces: How to Maximise Perceived Trustworthiness
Télécharger le document PDF Abstract The model of trust for e-commerce (MoTEC) by Egger (2000) provides a framework making explicit factors likely to affect customer trust. For each model component, design principles are provided, along with more concrete guidelines. It will be shown that the user interface is only one element of the customer experience. […]
