Telono was consulted to help the team in charge of redesigning the Comundi website to define information architecture principles with the participation of target users. This resulted in an 81.23% increase in Comundi’s sales.
The customer wanted to implement a navigation system adapted to the needs of the main target users:
The customer wanted to implement a navigation system adapted to the needs of the main target users:
- Employees looking for training;
- Training and human resources managers, responsible for employee training within a company.
Telono was consulted to help the team in charge of redesigning the Comundi website to define information architecture principles with the participation of target users. This resulted in an 81.23% increase in Comundi’s sales.
The customer wanted to implement a navigation system adapted to the needs of the main target users:
The customer wanted to implement a navigation system adapted to the needs of the main target users:
- Employees looking for training;
- Training and human resources managers, responsible for employee training within a company.
Approach
- Telono was consulted to help the team in charge of redesigning the Comundi.fr website to define the principles of information architecture with the participation of target users. Our agency worked on the separation of content with a new menu;
- Prototypes of the new home page were then produced. These various elements were then evaluated through user interviews to validate the best concepts.
Results
Increase in sales of 81.23%.
Increase in e-commerce conversion rate of 95.36%.
Increase in page views/visit by 20.03%.
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