Boost Design Maturity within your organisation
Offer a better experience to your users by integrating design thinking and a human-centered approach into your company culture.
Take the quizz to find out where your organisation is on the scale.
What is Design Maturity?
Design Maturity refers to how deeply user-centered design is embedded into an organisation’s processes, culture, and strategy. Companies with higher Design Maturity deliver more intuitive, effective, and engaging products and services, while fostering better collaboration and innovation within their teams.
Six Dimensions of Design Maturity
To understand where your organisation stands and how to progress, it’s essential to evaluate these six dimensions of design maturity:
Strategy
How well is UX integrated into the core business strategy? Is it championed by leadership and aligned with long-term goals?
Tip: Align UX efforts with key business outcomes to ensure it becomes a fundamental part of decision-making.
Metrics
What metrics are used to measure the success of your UX efforts? Do you track key outcomes like customer satisfaction, Return on Investment (ROI), or user engagement?
Tip: Develop clear UX/CX metrics that tie directly to business performance.
Culture
Does your company foster a mindset that values customer-centric design, encourages innovation, and empowers employees to take initiative?
Tip: Create a culture where user needs are considered at every step of the design and decision-making process.
Design
How effectively do you incorporate design thinking, from prototyping to cross-disciplinary collaboration? Are teams equipped to handle design constraints and challenges?
Tip: Encourage collaboration between departments to ensure designs meet both user needs and business objectives.
Research
How embedded is customer research in your product design? Are insights from user research actively influencing your decision-making?
Tip: Make user research a core part of your design process, and continuously iterate based on customer feedback.
People
Is there strong collaboration across departments? Are employees accountable for customer satisfaction, and is there a culture of continuous learning?
Tip: Build multidisciplinary teams where every member understands their role in improving the customer experience.
Level up your Design Maturity
Achieving higher Design Maturity requires continuous improvement across these dimensions. By embedding customer-centric practices into every layer of your business, you can not only improve the experience for your users but also boost team alignment, productivity, and innovation.
Here’s how to start:
Leadership support: Ensure that UX is championed at the executive level and aligned with your organisation’s strategic goals.
Foster a UX culture: Promote a mindset that puts the user at the center of every decision. Encourage teams to innovate and experiment.
Measure what matters: Implement metrics that track both business outcomes and user satisfaction. Use these insights to continually improve your approach.
Invest in people: Provide ongoing training and ensure cross-functional teams are collaborating effectively. Empower your teams to drive customer success.
Leverage research: Continuously gather user insights to inform decision-making and product development. Make customer research a core part of your design process to ensure your solutions meet real user needs.
Improve design practices: Encourage rapid prototyping and multidisciplinary collaboration to solve problems effectively. Ensure that design constraints are handled in a way that fosters creativity rather than limiting it.
Exceptional products are created by exceptional teams
Reorganising internal practices to fit around a user-centered design allows you to add human value (wellbeing, inclusion, better communication, transparency, collaborative work, creative freedom, recognition, etc.) with teams being better aligned, more efficient and more motivated as a result.
As a result, the organisation gains:
- Products and services well adapted to your customers
- Increased productivity
- Better engagement from teams
- Increased confidence in management
- Better time management
How we can help?
You’ve taken the test and now have an idea of where your organisation sit on the Design Maturity scale, what now? Telono is here to help in you boost your UX mindset.
Here are some ways we can assist you:
- By training your main teams and collaborators with our UX-PM training cycle
- By performing UX audits of your services and a benchmark of best practices for your field of activity.
- By organising and carrying out a usability test of your products or services with your target users in our testing lab or in the field.
- By organising and leading workshops about personas and customer experience mapping with your teams.
- By designing the prototypes and interfaces of your new services with the best UX possible
- By defining an ergonomic charter or a complete design system for the design and development of your products or service
Which challenge are you trying to solve now?
Select the most appropriate need:
Not finding the right fit for your need?
Get in touch and we will help you solve your need.
Happy users, better business since 2005
