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Information architecture

Telono was consulted to help the team in charge of redesigning the Comundi.fr website to define information architecture principles with the participation of target users. This resulted in an 81.23% increase in Comundi’s sales.

The customer wanted to implement a navigation system adapted to the needs of the main target users:
  • Employees looking for training;
  • Training and human resources managers, responsible for employee training within a company.
""
Telono was consulted to help the team in charge of redesigning the Comundi.fr website to define information architecture principles with the participation of target users. This resulted in an 81.23% increase in Comundi’s sales.

The customer wanted to implement a navigation system adapted to the needs of the main target users:
  • Employees looking for training;
  • Training and human resources managers, responsible for employee training within a company.
""

Approach

  • Our agency worked on the separation of content with a new menu;

  • Prototypes of the new home page were then produced;

  • These various elements were then subjected to evaluation through user interviews in order to validate the best concepts.

Results

81.23%

Increase in sales

95.36%

Increase in e-commerce conversion rate

20.03%

Increase in page views/visits

Galerie

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Conception d’un questionnaire médical en étapes permettant d’identifier les symptômes du malade et de le guider vers une consultation en ligne