More than just a transport site, the Compagnie Générale de Navigation (CGN) platform aims to become a benchmark for gastronomy and leisure around Lake Geneva, and wanted to offer its regular and tourist passengers a unique User eXperience (UX).
More than just a transport site, the Compagnie Générale de Navigation (CGN) platform aims to become a benchmark for gastronomy and leisure around Lake Geneva, and wanted to offer its regular and tourist passengers a unique User eXperience (UX).
Approach
- Definition of the UX vision based on internal and external interviews and UX best practices from the transportation sector;
- Proposal of an immersive and emotional user experience;
- New information architecture and processes for ticket and cruise purchases.
Results
A website in line with the brand's new positioning and values.
A more intuitive, emotional and discovery-based Customer eXperience (CX).
A seamless buying journey that maximizes value for both customer and company.
Gallery
| Variations graphiques pour les fonctionnalités de recherche et de filtres
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