Editions Tissot, a company specializing in B2B legal publications, wanted to improve its conversion rate. The aspects of the site to be reworked were in particular:
- Information architecture (headings and navigation);
- Product navigation;
- Purchase and trial access.
Editions Tissot, a company specializing in B2B legal publications, wanted to improve its conversion rate. The aspects of the site to be reworked were in particular:
- Information architecture (headings and navigation);
- Product navigation;
- Purchase and trial access.
Approach
- Telono analyzed Editions Tissot‘s content to propose a new architecture for the e-commerce section, giving rise to a new menu;
- The agency also created mock-ups of several page types (notably for product pages);
- The new menu and pages were tested with different user groups to improve the performance of the shopping experience.
Results
Increased e-commerce conversion rate: 52.49%.
Editions Tissot's sales rose by 43.81% over the same period.
Augmentation du nombre de pages vues/visite de 20.03%.
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