The Morges-Bière-Cossonaytransport (MBC) regional company wanted to better understand the expectations and needs of its users (residents, schoolchildren, tourists…) in order to enhance the User eXperience (UX) on its digital channels.
The Morges-Bière-Cossonaytransport (MBC) regional company wanted to better understand the expectations and needs of its users (residents, schoolchildren, tourists…) in order to enhance the User eXperience (UX) on its digital channels.
Approach
- Interviews with stakeholders to understand their vision of user expectations and potential obstacles;
- Analysis of market players and identification of the differentiating elements of the future MBC application, in a highly competitive context (SBB…);
- New information architecture;
- Definition of new itinerary search and ticket purchase processes;
- Design of the main mobile and desktop screens, making full use of the functional potential of a Progressive Web App (PWA)
Results
An application more in tune functionally and graphically with market requirements.
A better showcase for local specialties (flavor train, etc.).
Validation of design principles by users in focus groups.
Gallery
| Prototype of the MBC home page for desktop and mobile display of the Progressive Web App (PWA)
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